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Marketing for engineering consultants 
Amplify your expertise to stand out

  • Have you tried all the marketing best practices and are still not generating a lot of leads and sales?

  • Are you struggling to identify the key messages that will resonate with prospects?

  • Do you find it hard to convey your expertise in a way customers really value?

The marketing companies you talk to all sound the same and don't really understand they psyche of engineering. With 20+ years of experience in engineering communication and marketing across all engineering disciplines and industries, InDepth is perfectly placed to assist you. We understand engineering consulting intimately and simply need to understand your unique context. Our primary service is:

 

We undertake customer research to deeply understand their needs, pain points and gains, and identify leverage points to better communicate your value proposition.
 

 The inherent complexity of engineering services means you have to identify the small but critical signals that prospects will respond to. You still need to do all the right best practices but in complex systems there is no guarantee of getting the outcomes you want. Instead, you need to experiment with multiple marketing "probes", in multiple channels and formats, amplify what works and dampen what does not. 

We specialise in strategic planning for marketing and outsourced marketing services for small to medium-sized technically-oriented organisations, with a particular focus on engineering consultants and technical services across all major industries.

Following are some of the core marketing functions we offer:

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Market research and planning

After auditing your best practices and filling gaps, we focus on capturing ground truths from customers and developing marketing strategy. We map the parts of your ecosystem needed to support priority use cases. Deliverables include: ● Strategic plan: Audits current marketing practices, value proposition analysis, development of thought leadership framework. ● Marketing Playbook: Sets out all the key marketing elements, including messaging, branding and SEO strategy, as a guide to sub-contractors delivering specific marketing tactics. ● Marketing Plan: We recommend both best practices where missing and marketing probes to determine a winning marketing formula.

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Thought leadership marketing

We help you deliver your thought leadership campaign around identified high potential small signals and work to cut through on multiple channels using innovative formats. Deliverables include: ● Content calendar of topics to systematically address small signals and core topics your audience really cares about. ● Collaborative brainstorming of through leadership content ● Liasson with third party providers to deliver content in formats that break through.

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Digital marketing - advertising and promotion

Implementation of advertising and promotional campaigns. Deliverables include: ● SEO for the AI era: Creating "helpful content" to optimise your website for the new AI era approach to SEO. ● LinkedIn campaign management​ ● Google PPC: Pay-per-click advertising for search, display and remarketing. ● LinkedIn Advertising: Choose from the full range of options to promote your content or display advertisements on the premier social media platform for professionals. ● Conversion rate optimisation: Analyse the performance of landing pages and implement website changes as required.

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Regular marketing support activities

Delivery of regular marketing activities as required including: ● Content marketing: Writing blog and social media content including technical talk for your geeky fans, company news that positions your organisation, relevant industry news, staff profiles and more. ● Collateral development including Product/Service brochures; presentations, case studies, downloadable lead generation assets. ● Exhibitions: Development of displays and banners for exhibitions.

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Communication coaching

People and their skill in communication is at the heart of all effective marketing, and engineers often struggle. We help our staff communicate better both internally and externally. Deliverables include: ● Personality profiling using DISC customised to communication traits​ ● Public speaking fundamentals, group courses or one-on-one coaching and ghost writing speeches ● Personal thought leadership coaching

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Ghost writing, grant applications, bid documents

We make sure your technical story is understandable for your key audiences. Services include: ● Ghost writing: We will write opinion pieces and thought leadership articles under your name for publications including media and LinkedIn long form. ● Grant Applications: We will edit a grant application over multiple draft iterations, facilitating input from multiple stakeholders, until they are optimised and read for submission. ● Business Plans: We will provide templates and editing of business plans to get them ready for key stakeholders including investors.

Contact Us

Have a marketing communication challenge? Contact the CEO, Dr Tim Kannegieter, for a free consultation.

Email:

Phone:

0407 219 570

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